Search engine marketing optimization
Posted November 14, 2010 by
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What is of interest to the SEO;
“Relevance” is a central concept in search engine marketing, but you’ll be hard pressed to find any reasonable definition on it. Most SEO experts take the term for granted, and the rest of us just nod along. It is very complex, but involves some very basic ideas, so listen carefully. In SEO, relevance criteria are used by search engines to determine the importance of the objective (page, keyword, website), in specific. Since search engines are primarily concerned with serving user queries, the role of interest is more often during the searches. For example, if I search for the term “search marketing” in Google, the search engine index will analyze and give me a list of sites ranked by how “relevant” they must “search marketing” – in this case, top result is now known as Yahoo! Search Marketing. Please note that search engines do not explicitly deal with niches or categories of sites. Instead, the SE addresses the Internet as a loosely defined group of news pages, these matters are sub-groups of their own.
Search engines and the importance
Search engines consider sites generally follow the mantra of “information target” with the ideal website to a niche that is more suited to this segment. Sounds simple, right? Here is where it gets interesting. Search interest machines to measure different levels or different classes, if you can. Once you understand the definition above makes sense all by themselves. For starters, there is interest in the content – the content of this page relevant to a search query (and This is the question that provided specialized)? This is the page where optimization is so important. Search engines use keywords to measure interest, but there is a check keyword density; In fact, it’s control for the placement of keywords on the page. A second criterion is interesting link – whether sites that link to your “important” – that is the same specialist (or closely related to the segment), and whether the sites connect to relevant as well. This is, in short, off-page optimization or link building. important in search engine optimization is the biggest obstacle for webmasters – the idea is so important that every aspect of SEO is governed by it, but even so Obviously many of us overlook it.
How useful is the keyword density
Keyword density was once the most important criterion for assessing the value of a website. I’m talking back to the pre-Google era (now if that does not give you a hint about how outdated keyword density is …). However, the PageRank algorithm of Google and the general trend towards off-page factors are increasingly determined by the status of your website – the importance of keyword density decreased as the on-page optimization tool. People continued to theorize about what the ideal keyword density should be, and estimates ranged from 2% to 8%. Keyword density, in case you’re wondering, is calculated by the following formula:
d = x / y, where:
x = Number of times a keyword is used in a part of the content (page)
y = total number of words of the page
d = density of keywords
The problem with keyword density is quite simple – it is very, very easy to manipulate and spam. Spammers use automated content generators to create highly optimized web pages with high keyword density. The search engines have begun to put limits on “acceptable” keyword density, spammers got smarter and smarter and reduced keyword density, as well, making it very difficult for search engines to separate the content of spam from genuine , useful content. Given that search engines could not conceivably check every page manually (Approximate, as Google indexes 8.1 billion pages – and pages added daily), and could not tolerate spam in search results, machines Search underestimate the keyword density as a tool for classification. In fact, it would not be surprised if the keyword density does not affect your score – in fact, placing keyword (placement of keywords in title tags and header tags) and thematic interest keyword (a fancy term that refers to how relevant your keywords core is the main subject or niche your site) are much more important in terms of on-page optimization. And, of course, pales in comparison to the importance of off-page optimization, link building is. Thus, it is possible to ignore the limits of keyword density and focus on:
* Good, useful, quality content
* Plug Keyword
* Keyword Relevance
And once you’re done with the basics, go to next page (or start building links).
Do websites need a minimum number of words to rank well?
There is a myth going around in some forums search engine should have a minimum number of words on web pages to meet the requirements of search engines. Let’s put the myth to rest – there is no minimum requirement for websites to rank well – in fact, there are many sites that ranked in the top position for highly competitive terms without having too many words – for example, a search for the term “resume samples” on Google gives a top result of a page only has links on it – no serious content. This is a highly competitive term with over 150,000 searches every month, according to Yahoo Search Marketing – a number TRAN
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